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Director of VGM Market Data - Healthcare Data and Analytics

Vgm Group, Inc
Full-time
On-site
Waterloo, Iowa, United States
Healthcare Tech & Health Informatics

VGM & Associates is the nation’s largest and most comprehensive Member Service Organization (MSO) for post-acute healthcare including DME/HME, Respiratory, Sleep, Wound Care, Complex Rehab, Women’s Health, Home Modifications and Orthotics & Prosthetics providers. Over 2,500 providers with nearly 7,000 locations rely on VGM to connect them to valuable resources every single day. 


VGM Market Data provides volumetric healthcare claims data and analysis to post-acute healthcare companies to enable targeted sales, marketing and contracting activities.


Position Summary 

The Director of Market Data serves as a key member of the VGM Market Data team, driving growth and retention through strategic use of the market data platform. This role is responsible for identifying and leading new business opportunities for DME providers and vendors, while ensuring exceptional service for existing clients. Core responsibilities include managing sales activities, conducting product demonstrations, and responding to inbound customer inquiries. As a subject matter expert on products, technology, and business processes, the Director will engage frequently with clients to deliver training, resolve support issues, and provide a best-in-class customer experience. 


Reporting Accountability: SVP of Business Solutions, VGM & Associates  

Working Location: On-Site in Waterloo, IA with potential for hybrid arrangement  

Work Hours Classification: Full-Time, Monday- Friday 8-5pm+ *Work requires a flexible schedule as off-hour work and travel is needed. 

Key Responsibilities 


Drive business development  

  • Engage daily with prospective clients, deliver compelling product demos, and partner with the sales team to identify and cultivate new market data opportunities. 

Champion business growth 

  • Represent VGM Market Data across diverse marketing channels to expand reach, boost productivity, and accelerate business development. 

Build and nurture strategic relationships 

  • Proactively network with internal teams and external partners to deepen understanding of VGM’s core businesses and drive collaboration. 

Master product expertise 

  • Develop comprehensive knowledge of VGM Market Data’s offerings and collaborate with cross-functional teams to optimize operational efficiency. 

Lead customer onboarding and training 

  • Facilitate onboarding and ongoing training initiatives, ensuring customers are set up for success and identifying opportunities to enhance engagement and growth. 

Promote customer success 

  • Conduct regular utilization calls to confirm product adoption, gather feedback, and identify best practices and enhancement opportunities. 

Maintain accurate records 

  • Document all communications and activities in the CRM, adhering to established processes for transparency and accountability.

 

Key Qualifications 

Individuals must be highly motivated with a commitment to accomplishing goals and objectives – as crucial to success in this role.  

  • Bachelor’s degree in business, Marketing, or a related field preferred.
  • 5+ years of experience collaborating with a team, building, and maintaining positive professional relationships, strong customer service, and execution of detailed tasks with significant autonomy. 
  • Preferred experience in sales, business development, or account management in healthcare or DME markets.
  • Proficiency in CRM systems and Microsoft Office Suite; familiarity with SaaS platforms is preferred.
  • Proven ability to develop and execute growth strategies for new business opportunities.
  • Excellent written and verbal communication skills with the ability to represent VGM during any necessary marketing or customer opportunities.
  • High degree of professionalism and ability to interact with customers, industry partners, and team member in a professional manner.
  • Ability to manage inbound inquiries and resolve technical or product-related issues effectively.
  • Strongproblem-solving and analytical skillswith a customer-first mindset.

 

Physical Requirements 

  • Ability to work in front of a computer for long amounts of time. 
  • Efficient technology use. 
  • Regular overnight travel is required in this position. 
  • Travel to the VGM offices, business-critical meetings, and company events on occasion. 

 

 

This job description reflects the general duties of the job but is not a detailed description of all duties which may be inherent to the position. Reasonably related additional duties may be assigned to the individual Associate. 

VGM Group, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, pregnancy, national origin, disability, genetic information, military or veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

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