Clinical Liaison | Marketing | VNA Program

About Visiting Nurses Association 

The VNA KC is a nonprofit hospice care organization that has been serving the Kansas City metropolitan area since 1891. Dedicated to bringing exceptional healthcare into the homes of those they serve, the organization works closely with physicians to help patients receive compassionate end-of-life care in the comfort of their own homes. As one of the region’s oldest home-care providers, VNA KC continues to uphold its mission of improving quality of life and supporting individuals and families throughout their healthcare journeys.

Position Summary

The purpose of this position is to represent the Visiting Nurses Association professionally in community outreach activities and help community healthcare providers access care for their clients. The incumbent is responsible for successful relationship building with current and potential healthcare provider partners. The incumbent is part of a marketing team, responsible for marketing VNA's clinical services programs, getting referrals for the programs, and communicating the mission. The Clinical Liaison is responsible for a larger program(s) which involves more referrals and admissions which makes the job faster paced.

Key Responsibilities

People

• Articulates clearly and consistently referral sources, contracting providers and consumers the mission, the philosophy and key elements of all of the VNA clinical services programs.
• Coordinates the planning and promotion of successful public relations activities, events and health fairs, attending on behalf of VNA.
• Collaborates with the Education Department to promote community education offerings.
• Partners with supervisor to develop strategic marketing activities. 
• Responds in a timely manner to requests for information.
• Stocks brochures in the community.
• Delivers clinical notes.
• Effectively communicates all aspects of VNA programs to the community and assists with admission paperwork.
• Monitors progress in meeting goals and makes adjustments as needed to reach goals.
• Develops advanced goals when initial goals are met.

Service

• Corresponds with referral sources, vendors, commercial organizations and professional foundations to identify appropriate partnerships and coordinate speaking engagements. 
• Responsible for adhering to department policies and procedures.
• Participates in the organization’s community outreach efforts directed at educating consumers and healthcare providers. 

Quality

• Assures accurate information is available for client needs, partnerships and community education activities.
• Represents and participates in appropriate organization committees and activities. 
• Assists supervisor and other staff members regarding the development and revision of the organization’s promotional materials, brochures and informational flyers.
• Ensures that all confidential and/or HIPAA information is kept safe and secure and is only provided to those who meet criteria to receive the information and that the information is provided in a safe and secure manner.

Growth 

• Completes annual mandatory education requirements.
• Identifies opportunities for new program development and growth. 
• Meets with providers to develop clinical programs that meet the needs of the referral source
• Seeks and utilizes opportunities for professional growth and encourages performance feedback.
• Works with Contract Specialist to identify educational needs and provide training for contracting providers. 
• Maintains professional boundaries.

• Strong interpersonal/human relations skills.

• At least 3 years of healthcare marketing and sales experience, including “cold-calling”, and being comfortable asking for a referral.

• Excellent verbal (presentations/speaking in front of groups) and written communication skills.

• Ability to maintain confidentiality.

• Prior community outreach experience.

• Must possess a valid Kansas or Missouri Driver’s License, enforce automobile liability insurance and maintain a Motor Vehicle Record (MVR) that meets organization’s insurability standard as defined by Midland policy.

• Availability of reliable transportation is required for this position. program.

Preferred

• Bachelor’s degree from an accredited university program.

Work Environment & Physical Requirements

• Office setting combined with field/outreach work (visits to hospitals, senior living, participant homes).

• Occasional lifting, assisting participants during home visits, movement between facilities.

• Regular travel within service territory; some evening or off-hour community events may be required.

• Fully aligned with VNA’s commitment to mission, dignity, and independent living for older adults.

Benefits

• Comprehensive health, dental, vision insurance.

• 403(b) retirement plan with employer match. 

• Paid time off (PTO), personal days, “Taking Care of You” days, paid holidays. 

• On‐site education center for professional development and continuing education. 

• Inclusive, supportive work culture aligned with mission of supporting older adults.

How to Apply

To apply, please submit your resume through our careers page today!