Medical Sales Representative (Biomedical Equipment) - Lagos

Job Summary

We are seeking a high-performing Medical Sales Representative with a biomedical engineering background and a passion for sales to drive the promotion and sales of cutting-edge biomedical and diagnostic equipment in Lagos and surrounding territories. The successful candidate will combine technical expertise, solution-based selling, and strong relationship management to expand our customer base and exceed revenue goals.

Key Responsibilities

Sales & Business Development

• Prospect and acquire new clients through field visits, referrals, cold calling, and digital outreach.
  

• Present and demonstrate biomedical products to healthcare professionals with a focus on clinical relevance and ROI.
  

• Negotiate pricing, close deals, and manage the sales process from pitch to payment.
  

• Achieve and surpass monthly, quarterly, and annual sales targets.
  

Technical Product Knowledge & Support

• Explain features, benefits, and usage of biomedical equipment to non-technical clients.
  

• Recommend products based on diagnostic or clinical needs.
  

• Supervise delivery, installation, and staff training on product use.
  

• Provide basic post-sales troubleshooting and client support.
  

Client Relationship Management

• Build and maintain strong relationships with procurement officers, biomedical engineers, doctors, and decision-makers.
  

• Ensure client satisfaction through effective after-sales service and responsiveness.
  

• Coordinate with internal support teams for delivery, service, and warranty issues.
  

Market Intelligence & Reporting

• Stay informed about competitors, emerging technologies, and pricing shifts.
  

• Submit timely market feedback and sales performance reports.
  

• Maintain up-to-date CRM entries, prospect pipelines, and follow-up schedules.
  

Requirements

Key Competencies & Skills

• Proven track record in B2B sales, preferably in medical/technical sales
  

• Solid understanding of biomedical or diagnostic equipment
  

• Strong communication, negotiation, and interpersonal skills
  

• Confidence in product demonstrations and technical discussions
  

• Self-driven with effective time and territory management skills
  

• Customer-focused mindset with excellent follow-through
  

Benefits

• Competitive salary and monthly allowances
  

• Lucrative performance-based commission structure
  

• Ongoing training and professional development
  

• Opportunity to work with innovative medical technology solutions
  

• Supportive team and career advancement opportunities