Medical Sales Representative (Biomedical Equipment)

Medical Sales Representative (Biomedical Equipment) - Lagos

Location: Lagos (Full-Time, Onsite)
Industry: Healthcare Technology / Biomedical Sales
Salary: 150,000-200,000 (Net Monthly)
Allowances: 60,000 (Transport & Call)
Commission: 100% Performance-Based (on Target Achievement)
Experience Level: 2-4 Years

Job Summary

We are seeking a high-performing Medical Sales Representative with a biomedical engineering background and a passion for sales to promote and sell advanced biomedical and diagnostic equipment within Lagos and surrounding areas. The successful candidate will apply technical expertise, solution-based selling strategies, and strong client relationship management to grow market share and consistently exceed sales targets.

Key Responsibilities

Sales & Business Development

• Identify, engage, and convert leads through field visits, referrals, cold calling, and digital outreach.

• Deliver persuasive product presentations focused on clinical relevance, features, and ROI.

• Manage the entire sales cycle from lead generation to deal closure and payment.

• Consistently meet and exceed monthly, quarterly, and annual revenue goals.

Technical Product Knowledge & Support

• Clearly explain product features, benefits, and applications to non-technical stakeholders.

• Recommend solutions tailored to diagnostic or clinical requirements.

• Oversee equipment delivery, installation, and basic user training.

• Provide initial troubleshooting support and coordinate post-sales service when necessary.

Client Relationship Management

• Build and maintain relationships with biomedical engineers, doctors, procurement officers, and decision-makers.

• Ensure high levels of customer satisfaction through effective follow-up and support.

• Liaise with internal service and logistics teams for seamless product delivery and issue resolution.

Market Intelligence & Reporting

• Monitor competitor activities, pricing, and trends in the biomedical space.

• Share field insights and client feedback to help shape product and sales strategies.

• Maintain accurate CRM records, update pipelines, and submit timely reports.

Requirements

Key Competencies & Skills

• Proven success in B2B sales, ideally within the medical or technology space

• Solid knowledge of biomedical or diagnostic equipment and their clinical applications

• Strong communication, presentation, and negotiation abilities

• Confidence in conducting technical discussions and live product demonstrations

• Self-motivated, with excellent time and territory management

• Customer-oriented with a proactive and problem-solving approach

Benefits

• Competitive base salary and transport/call allowances

• Attractive commission structure tied to performance

• Structured onboarding and continuous sales/technical training

• Opportunity to work with innovative and impactful medical technologies

• Supportive work environment with career growth prospects

How to Apply

Send your CV and cover letter to: hiring@mysigma.io

Subject Line: Medical Sales Representative (Biomedical Equipment) - Lagos